Case study - F5 Escapes, a Purpose Driven Organization
This was an absolute honour! Under the guidance of IIM-Bangalore Professor Ms. Ramya Ranganathan, Ms. Raina Chajjer and Ms. Vedika Lal wrote a case study about F5 Escapes. The teaching objectives of the case study were:
After reading and discussing the material, students should:
- Explain the principles of positive organizing.
- Identify solutions to overcome the conflict between being purpose-driven versus profit-driven.
- Recognize the factors that make an organization purpose-driven.
- Articulate pathways to sustain an organization like F5 in the long run, without stable monetary resources.
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‘F5 Escapes’ is a Bangalore-based, experiential travel company, with a focus on redefining the way women travel in India. The premise of F5 is an ambitious dream – to put India on the global travel map as a preferred destination for women from across the globe.
F5 Escapes offers fixed departure all-women group tours, customized itineraries for families, groups and solo travellers. We also do in-city engagements which include #JustGo travel meetups, workshops to educate women on travel safety, sustainable menstruation, motorbiking etc.